Project
Vela House
Project Type
Hospitality Brand Launch
Industry
Hospitality · Dining
A premium London dining and late-evening hospitality concept built around atmosphere, contemporary culture and refined service.
The Brief
Vela House needed to establish itself as a contemporary London dining destination with a distinctive late-evening identity. The challenge was to build a brand that felt atmospheric and culturally relevant in a highly competitive London dining scene.
The Direction
The brand was built around atmosphere and occasion — a Mayfair dining feel with modern nightlife energy. The creative direction uses candlelit interiors, dark stone and velvet textures with warm ambient lighting, and an editorial nightlife sensibility.
The Work
Campaign & Creative Direction
The work includes brand strategy, a launch campaign, social direction, content creation, influencer strategy and campaign management.
Services
Brand Strategy
Launch Campaign
Social Media Direction
Content
Influencer Strategy
Independent portfolio work developed to demonstrate Saint Noir Creative's approach and capabilities.